Tag Archives: real

5 quick PR tricks to cover up a lack of real health care news

As all researchers know, science is a grinding parade of failure and dead ends. But as we’ve often written, news release writers sometimes seem hell-bent on making the public believe otherwise. Like expert makeup artists, they can add sparkle to lackluster findings, mask blemishes in study designs, and smooth over unimpressive data. One thing I… Read More »

The superwoman phenomenon is real

It is not easy being a professional woman, spouse, parent, and content producer all at the same time. The superwoman phenomenon is real. We are surrounded by a community of superwomen. While I find this quite awe-inspiring and cool, I can’t but also wonder if it is truly fair. Do we ask the same out of… Read More »