Some of Beyoncé’s fans are not too pleased with “22 Days Nutrition,” the crash diet she’s promoting. The star revealed in a YouTube video on Wednesday how she got in shape for her dominating performance at Coachella in 2018, which marked her official return since giving birth to twins Rumi and Sir Carter.
Beyoncé’s hardcore, plant-based diet drew mixed reviews. Though some said the unforgiving diet works for them, many others said the diet was a counter to messages of body positivity.
The promotional video for “22 Days Nutrition” shows Beyoncé at 5 a.m. on her first day of Coachella rehearsals. She is standing over a scale, which she calls “every woman’s nightmare.” Speaking about her weight, she continued: “175. Long way to go. Let’s get it.” Her final weight was never revealed and the diet doesn’t say how much weight followers can expect to lose.
Beyoncé collaborated with exercise physiologist Marco Borges, who created the 22 Days Nutrition regime. First-time buyers will pay $ 99 per year to receive, “recipes, unlimited printable menus and grocery lists, full nutritional analysis for every meal, on-demand help from food coaches 7 days/week.” The 22-day regimen is based on the thinking that it takes 21 days to break a habit.
“We’re going to go 100 percent plant-based from now through Coachella,” Borges said in the Wednesday YouTube video. “We know the power of vegetables, we know the power of plants, we know the power of foods that are unprocessed and as close to nature as possible.”
Beyoncé discussed not only wanting to lose weight, but also the importance of feeling good in her body. “It’s time to work, so I have to get in that zone, it’s like a different headspace,” she said. “Me getting the weight off was so much easier than getting back in shape and my body feeling comfortable.”
Beyoncé and Jay-Z wrote the foreword to Borges’ book on the program. They wrote: “We are not about promoting any one way of living your life. You decide what’s best for you. What we are encouraging is for everyone to incorporate more plant-based meals into their everyday lives.”